PROBLEM
Companies are allowed to advertise in areas that belong to the city of Gothenburg. Greenpeace wants politicians and other people in power to take on an environmental responsibility and live up to the city’s sustainable profile by prohibiting fossil fuel advertisement.
INSIGHT
In 2020 sexist commercial became prohibited in areas that belongs to the city of Gothenburg.
IDEA
We are making fossil fuel advertisement sexist. Under the name of the campaign FUCKABLE FOSSILS there will be room for powerful messages and a punk rock expression to bring life to the activist spirit which is essential for Greenpeace.
